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Why you need a mobile website for your business

There’s no denying it, mobile smart phone ownership is on the increase. That means that more and more people will be using their mobile phones to look you up and when they look you up on their smart phone you need to display your best face. If your website does not look awesome, is not easy to navigate, does not give your customer an easy way to call them with one button and forces them to squeeze and scroll and scan and zoom just to find a way to contact you – you will miss out on that business.
 

Here are some things to consider if you’re wondering if you need a mobile friendly website…

Australia has one of the highest smartphone penetration levels in the world.

By 2015, the number of Australian smartphone users is predicted to hit 18.5 million, with close to 90 percent of all mobile phone users having a smartphone as their primary device.

A Telstra consumer survey revealed that nearly 50 percent of Australians rank mobile phones as the innovation they value the most.

According to Google, the mobile device will be the number one screen through which users engage with advertisers’ digital brands.

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